Greetings from #rdcHQ! We’re getting really jazzed that our launch date for “The Beginning of the Sustainable World” WWW premiere will soon be here! A few more edits and we’ll be sending out additional invites for private screening.
Watch our trailers in the meantime to get ready for the big event —
Behind The Scenes: About The Art
We thought it would be fun to take a look at the design thinking behind our two event posters. Each feature the photography of a different artist, Scott Peden and Rebecca Hargrave Malamud, and both photos have a bit of interesting history behind them.
“Washington Tree” by Scott Peden
Scott Peden / Washington Tree: Washington Tree is a Giant Redwood located in Big Basin Redwoods State Park in California. As Scott explains, “the Tree we today call the Washington Tree was also once known as the Taft Tree. The earliest proof I can use to date it as the Taft Tree is an undated postcard by photographer AP Hill, designed in a particular style that was used between 1907 and 1914.
William Taft was President of the United States from 1909 to 1913. Taft easily carried California in the 1908 election as a progressive, but rapidly fell out of favor with his party. I recall hearing from one of the Rangers about 15 years back that it may have been fear of damage to the tree that the name was changed. There is a lot of myth as to how the trees were named, and who named them. AP Hill left Big Basin in 1920; by then the majority of the more interesting trees had names.”
“Salmon Cheek” by Rebecca Malamud
Rebecca Malamud / Salmon Cheek:
The mark for the “Sustainable World” poster is a digital illustration based on a photograph of Humbug Mountain by Rebecca Hargrave Malamud. The photograph was selected specifically for its unique perspective facing north as the tallest oceanfront mountain in Oregon juts out abruptly into the Pacific. The stewardship area encompasses the mountain [ POCSA Map, 416KB ], with the small community of Port Orford nestled yet further north. It was once known as “Sugar Loaf Mountain,” until it was renamed by explorers. Research during the production of “The Beginning of the Sustainable World” led to the discovery that the Chetco Indians originally called it Meepp’ush, literally, “cheek” from Thok’eh-meep’ush, “salmon cheek” … hence the name of the photo.
The final mark used on the poster is superimposed over another photograph of South Beach at Floras Lake, also by Rebecca Malamud.